Lydia Kentowski

Lydia is a content marketer with experience across both the B2B and B2C landscapes. Besides marketing and content, she's really into her dog Louie.

Tips

How to measure customer satisfaction the right way

Most people ignore customer satisfaction surveys. See how to create CSAT surveys people actually complete—with smarter questions, precise timing, and workflows that close the customer feedback loop fast.

Lydia Kentowski

2026

Opinions and Expertise

Customer flows, not funnels: Why marketers are rethinking how customers move

Marketing funnels assume customers move in straight lines—but they don't. Customer flows use automated workflows to build momentum, with one action triggering the next. See how Typeform Contacts & Automations helps you meet customers where they are, automatically.

Lydia Kentowski

2025

Opinions and Expertise

How to measure employee engagement

Practical ways to measure and improve employee engagement using surveys, feedback loops, and data insights—with help from Typeform.

Lydia Kentowski

2025

Opinions and Expertise

The future of customer feedback: Looking beyond NPS, ratings, and stars

NPS, ratings, and stars can measure how your customers feel, but they don’t tell you why. See how customer feedback is evolving and why leading with empathy is the new standard for talking with—not measuring—customers.

Lydia Kentowski

2025

Tips

Lead generation A step-by-step guide

Learn how to generate more qualified leads with step-by-step tips on forms, quizzes, and conversion strategies in this free lead generation mini ebook.

Lydia Kentowski

2025

Opinions and Expertise

Smarter surveys: A modern guide to AI-powered surveys

Tired of boring surveys? This guide shows you how to use AI to build smarter, more personalized surveys that people actually want to complete.

Lydia Kentowski

2025

Opinions and Expertise

The respectful marketer’s guide to marketing personalization

Consumers want both their privacy and personalization. So how exactly does the respectful marketer navigate this tightrope? Read on to learn how.

Lydia Kentowski

2024